Credit Unions have topped the league table for the best customer experience in Ireland at the official CXi awards

Credit Unions have topped the league table for the best customer experience in Ireland at the official CXi awards. This is a record-breaking eighth year in which Credit Unions have topped the CXi poll.

After the announcement, ILCU Head of Communications Paul Bailey said, “Once again, we see Irish credit unions top the poll for best customer experience in this year’s CXi report. This is a huge endorsement of the excellent customer experience offered by credit unions to their members on a daily basis through face-to-face engagement in credit union offices across the country and through online and digital offerings. With its social ethos, the Credit Unions puts its members’ needs at the heart of everything they do and is always there for them. It’s no coincidence that over 70,000 consumers have switched their bank accounts to credit unions since the beginning of the year. The results from the CXi report speak for themselves, and it is a testament to the dedication and the hard work of staff and volunteer directors in every credit union in Ireland.”

The Customer Experience Insight (CXi) Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Over 33,000 experiences were evaluated using the CX Framework, including value, channel usage, how important employees are to the customer experience, and net promoter score (NPS), which measures customers' loyalty to a company.